American Massage Therapy Association – Michigan Chapter

Following are the proposed changes to the AMTA Mission Statement. These were drafted by joint efforts of the National Board, the Chapter Presidents and the National Staff. These proposals will be fine-tuned and released in completed and polished form later this year. Take a look, and see if this aligns with  your mission as a massage therapist. What do you think?? Any suggestions, changes, omissions? National is always looking for your input, and this new mission statement is proof that we are all working together to make our organization member-driven!

Proposed Goals FY11/12 Future Directions

MISSION:

To serve AMTA members while advancing the art, science and practice of massage therapy.

Proposed Core Values:

• We are a diverse and nurturing community working with integrity, honesty and dignity.
• We are a nonprofit member-driven organization of ethical professionals.
• We embrace excellence in education, service, and leadership.
• We endorse professional standards and support fair regulation of massage therapy.
• We believe that massage benefits all.

Proposed Vision Statement:

As the most trusted professionals in massage therapy, American Massage Therapy Association (AMTA) members are integral to health care and wellness

AMTA’s vision is a future where:

• AMTA members are devoted to professionalism and excellence in massage therapy practice.

• Quality research is the foundation for evidence-informed massage therapy education and practice.

• AMTA supports its members in expanding their knowledge through quality education.

• AMTA embodies the spirit of community in support of its members.

• AMTA promotes its members as the highest quality professionals in massage therapy.

• Massage therapy is easily accessible.

• Massage therapy is a vital component of health care and wellness.

Proposed FY11/12 Strategic Plan Goals

Proposed Member Experience Goals

Goal:  AMTA members receive and potential members discover the rewards of AMTA membership.

Objective:  To increase members’ and potential members’ awareness of the value of AMTA membership.

PROPOSED PROFESSIONAL COMPETENCY

Goal:  Support high standards in massage therapy education.

Objective:  Expand massage therapy education that elevates our members’ professional competency.

ADVOCACY AND INFLUENCE

Goal:  The health care and wellness industry accepts the value of massage therapy

Objective:  Increase understanding of the benefits of massage therapy through education of the health care and wellness industry.

PROPOSED IMAGE AND AWARENESS

Goal:  Consumers prefer massage therapy from AMTA members.

Objective:  Increase consumer preference for massage therapy provided by an AMTA member.

PROPOSED INDUSTRY RELATIONSHIPS

Goal:  AMTA is a respected leader within the health care and wellness industry.

Objective:  Increase collaboration between AMTA, its members and the other health care and wellness industry leaders.

PROPOSED RESEARCH GOALS

Goal:  AMTA members are aware of the importance of scientific research to the massage therapy industry.

Objective:  Increase the opportunities to access massage therapy scientific research through AMTA vehicles.

PROPOSED GOVERNMENT RELATIONS GOALS

Goal:  AMTA works for effective licensing to ensure massage therapists’ right to practice and to protect the public.

Objective:  To establish portability of practice throughout the United States and its territories.

PROPOSED COMMUNITY GOALS

Goal: AMTA members experience a sense of community.

Objective:  Increase opportunities for members to feel connected to AMTA nationally and locally.

Note:  AMTA’s Future Directions was first developed in May 2003; submitted to the membership and other stakeholders in a call for comment in summer 2003; revised and approved by the AMTA Board in October 2003.  This edition of the strategic plan was developed with input from chapter leaders and the membership in June 2010.